Yulia VA, former PhD scientist, is a founder of ArtWareLace Ventures, a venture of self discovery and expression. Her craft centers around the concept of the loop, which she uses both as a subject of artistic research and as a unique medium of communication. Employing her trademarked CroShape© technique, YuliaVA shapes each loop, forming her Craft Alphabet. She combines loops into stitches as syllables, which evolve into patterns and into narratives—her "Stories in Wire”. She invites audiences to engage with her stories and share their own interpretations to illuminate the valuable memories that guide towards meaningful ventures.

YuliaVA, an artist and a scientist with a PhD in biology, believes that the life journey is the journey of self-discovery. It often begins with the simple yet profound questions: “Why?”, “How?”, “What?”. Throughout life, these questions push us to explore the world and seek a deeper understanding. Following her professional career, YuliaVA continues searching for the answers, reflecting and expressing herself in wire craft. YuliaVA's unique CroShape© technique when crochet hook also used to shape every wire loop—beautifully symbolises this journey. Combination of shaped loops gives endless possibilities to create various patterns. YuliaVA doesn't sketch; she allows her thoughts to guide her as she CroShapes© her way to tangible answers. As she describes it, “CroShape© is my tool, my compass, allowing me to merge my inner curiosity with existing knowledge, memories, and experiences to keep learning, growing, and shaping my life in meaningful ways.”