Where to find work as an Illustrator.

 

So, you know you want to be an illustrator, but you have no idea what sort of work is out there and where to find it.
Sound familiar?

Here we summarise some of the key areas of speciality for illustrators and how to discover the opportunities that fit your passion.

Cave - Plan de Travail | COSMO | Cluster Exhibitor Oct 2019

 
 

Different types of Illustration
There are a whole host of areas to explore before settling on a career path.

 
 

Soak | Ludmila Leiva | Cluster Exhibitor Oct 2019

 
 

Publishing


Working in publishing is a popular choice for illustrators, in part because it is one of the most reliable industries for ongoing work – once you have built a client base, that is. The great thing about publishing is that there are a whole host of options: you can illustrate for print, ebooks, specialise in character drawing or magazine layouts, focus on book covers…


The downside to working as an illustrator in the publishing industry is that it is very fast-paced, and many in-house roles will throw illustration in with graphic design, which might not be for you. Few publishing companies have full-time illustrators however you could get your foot in the door as a graphic designer focusing on illustration or go it alone by building your own freelance client base.

 
 
 
 

Advertising

Again, the marketing and advertising industry loves to call illustrators graphic designers and vice-versa, however there is plenty of work out there for illustrators specialising in poster and banner advertising design, where few words and bold character illustrations do all the talking.

The best way to enter the advertising industry as an illustrator is through an agency, where if you choose right you will work on ads for renowned brands and build a reputation for your distinct style.

Spagehetti | Alex Gamsu Jenkins | Cluster Exhibitor May 2019

 
 
 

Uncontrollable Hair | Ilaria Antolini | Cluster Exhibitor Oct 2019

 

Fashion and Textiles

The fashion and textile industries rely heavily on illustrators, especially for childrenswear and homewares. For example, a furniture company may advertise for a Soft Furnishings Designer, where you will spend your days designing new cushion covers and duvet sets or prints for rugs and curtains.

There is also good scope to develop independently as a textile designer. The industry is used to buying fabrics at fairs and exhibitions, so if you can develop a strong portfolio and get into one of the popular fairs or design for an exhibiting textiles company, you can make a good living.

 
 
 

Art

Another way to make a living as an illustrator is by selling prints and products featuring your work. For example, you could create limited edition or open-end prints, create your own illustrated cushion covers, design illustrated walls decals for children’s bedrooms, make fashion accessories...

If you’d like to sell your work, test the waters with a simple website, an Etsy store or similar, and get yourself on social media so that you can start sharing your work with the world. You can also exhibit at art fairs like the Cluster Illustration Fair, where you can meet collectors and other artists.

Cluster Illustration Fair Oct 2019

 
 
 
 

Want to spend a month developing your own work in London while receiving mentorship from leading illustrations and design experts? Apply for the Cluster Illustration Residency at www.cluster-london.com/cluster-artist-in-residence

 
 

Thank you for reading,
Daniel Dunt & Cluster Illustration.