Silvia Ghidoni's life is characterised by change and turning points: after attending linguistic high school, she graduated in graphic design in Milan, where renowned professionals close to the arts world refined her sensitivity. She then worked in the field for a few years, specialising in web design. Happily mother of two, she retires from work to dedicate herself to this experience, without abandoning creativity that remains the common thread of her many passions.

In 2022 she launches Tribal Beat brand in which Silvia blends her love for the ethnic with the one for fabrics; the focus of her approach is to suggest another point of view on jewellery, stimulate curiosity and dedicate her jewellery to women of character, sensitive to the culture of unique and out of the ordinary pieces.

Born from a passion for ethnic jewels, Tribal Beat's aim is to reinterpret their style in a contemporary key, by blending it with the same love for materials and designs closer to European culture; not an imitation tout court, but rather a personal view of an accessory that embodies an "elsewhere" flavour and holds a story, conveying both the creative energy of the designer and the attention to detail of the artisan. Silvia imagines and handcrafts a different design for each jewel, so that it is unique and never duplicated: therefore each one holds a small world, timeless and beyond fashion.