HALA GHATASHEH

“CODE&CRAFT” - ENCODED BODIES
2025

 

Hala Ghatasheh is a Jordanian media architect and art director based in Berlin. Her practice moves between architecture, digital art, and performance, creating immersive spatial experiences, audiovisual installations, and hybrid collaborations that blur the boundaries between the physical and virtual.

Since 2017, Ghatasheh has also explored the intersection of architecture, fashion, and technology with her jewellery label Hala Ghatasheh Sculptures. Using 3D printing in various metals and digital design, she develops body-specific works that transform the human form into a site of architectural expression.

Her projects have been presented internationally at major cultural platforms including Expo 2020 Dubai, Berlin Design Week, Kunstfest Weimar, Sunny Hill Festival in Kosovo, and Amman Design Week. Her designs have also been featured in international media such as TheNew York Times, underlining the global resonance of her cross-disciplinary practice.

Body-specific Sculptures reimagine the female body as a living landscape for individual expression. Rather than conforming to imposed ideals, the work celebrates the uniqueness of each body by generating site-specific architectural forms that trace its natural topography and grow within its curvatures.

These sculptural pieces manifest as jewellery — intimate symbols of self-expression that emerge from the body and flow back into it, creating unexpected compositions that highlight the body in unconventional ways.

The collection is digitally conceived through an interdisciplinary process merging architecture, fashion, and technology. Each piece is 3D-printed in various metals, including steel, bronze, and silver, transforming the body into both inspiration and stage for architectural exploration.