Edition I : Fashion
August 2016 saw the piloting of Cluster: we launched luxury brand House of Alco alongside 8 chosen emerging brands and graduate designers.
Cluster's aim was to establish itself as a new platform created to support fresh talent. The objective is to promote undiscovered talent by sharing what unique and exciting collections they have to offer. Taking great pride in our selected artists, we elegantly combined the components of display, catwalk, performance, product launch, private viewing and boutique shop into one, full-service pop-up.
HOUSE OF ALCO
BRAND LAUNCH PROMO VIDEO